Right now, it’s a seller’s market. Housing inventory is low, and buyers are getting into bidding wars left and right. So if your Schertz property isn’t selling, it says something: You’re probably doing it wrong.
Fortunately, all hope isn’t lost. Whether you’ve had 50 showings and no offers or your listing has met with crickets and not a single interested buyer, there’s plenty you can do to up your game and snag that sale.
Here’s how to do it:
- Get professional help. First off, if you’re doing a for-sale-by-owner, re-think that decision. Having a qualified real estate agent on your side can be invaluable in the process, and it only costs a very small percentage of your sales price. Often, an agent actually pays for themselves, simply because they know how to better market your property, price your property and negotiate with buyers. It usually means you get higher sales proceeds at the end, making that small commission they make a moot point.
- Reconsider your listing price. When a home isn’t selling, the price is most often the culprit. It’s either priced too high for the area or school district, or its price isn’t in line with what other properties in the area are asking and selling for. Either way, the wrong price means no sale. It’s crucial you take into account the market, comparable sales and the home’s condition when pricing a home, so make sure you get a qualified agent’s help in setting your listing price.
- Consider adding in a few buyer incentives. It never hurts to add in a little extra for your buyers. Think about offering up your refrigerator, washer, dryer, wood blinds or other upgrades you’ve added to the home since you’ve lived there. Sometimes, those little things are enough to push a buyer over the line and get them to make an offer.
- Get a professional video tour made. According to Inman, home listings with video get four times the number of inquiries as homes without … four times! Sure, these videos are an added expense (usually a few hundred dollars), but you have to consider: If your home is seen by four times as many buyers, it’s going to get four times as many offers. And in the end, that can mean a bidding war, which equals higher offers and higher proceeds for you. It’s a win-win!
- Up your home’s curb appeal. If people aren’t driving by your home, seeing that for sale sign and making inquiries, then that’s a bad sign. Something’s not right with the look of your home. Consider trimming the lawn, adding new address numbers, upgrading your mailbox or even just planting a few flowers. Make a little extra effort to make your home welcoming and homey on first-glance, and it could make all the difference.
- Declutter and de-personalize the space. Still have your personal photos on the wall? Your artwork hanging in the hallway? Your kids’ drawings on the fridge? It’s quite possible buyers are having a hard time imagining themselves in the home. You might want to consider removing all your personal items and seriously decluttering the property. Leave out only the necessities – things that don’t really speak to your taste or interests – and give buyers a blank slate when they come in the door. You want them to be able to envision themselves in the home … their kids playing in the yard, their family around the dinner table and their Christmas mornings around the fireplace. The more “you” you can take out of the home, the better.
- Add a smart upgrade. If you have a little time, consider making a carefully chosen upgrade. Is the master bath a little out-of-date? Add in a new tub or some his and hers sinks. Still have those old-school blinds? Think about installing wood blinds or Holland blinds instead. You can even do minor upgrades like changing out light fixtures, painting the wall or installing coat hooks in the hallway. A little extra effort can go a long way.
If set up, listed and marketed properly, there’s no reason a Schertz home shouldn’t sell – and sell fast. If you’re having problems getting your Schertz property off the market, contact The Claus Team today. Our agents are experts in the area, and we know how to price and advertise your home to the local market. Call us now, and we’ll get started right away.